Increased Growth, More Profits and Blue Flying Skies Ahead for Turkish Airlines
Despite a shaky beginning, Turkish Airlines have retaliated with some strong years in business. The annual gross reported revenue for the airline was well over 4 billion US dollars for the 2010 financial year. However, the airline suffered through several decades of poor reputation, especially in the 70s and 80s, as multiple problems plagued the company, from poor customer service through to delayed flights.
There were also multiple serious problems reported, along with seven accidents between the years of 1974 and 1983. The highest levels of government intervened to turn around the fortunes of the airline throughout the late 80s to give it a brighter future. In fact, the turn of the century saw a rise in fortunes for Turkish Airlines that heralded a decade of blue sky flying. There seems to be an increase in passenger flow especially among expatriates. Once they pick good licensed moving company to relocate, then their next move is to estimate relocation expenses, and select Turkish Airlines as their carrier of choice.
Turkish Airlines was the recipient of the “Market Leadership Award 2011″, given by Air Transport World, a leading magazine within the aviation industry. The award was presented at a celebration in Washington D.C. and is considered an internationally recognized level of accomplishment.
The global economy has made business very challenging for the vast majority of businesses around the world. The airline industry in general is renowned for its fortunes following similar movements to those of the global economy. However, the strong marketing efforts and innovative management of Turkish Airlines saw them ride through the worst of the global financial crisis and still turn a strong profit. And then again, another US flight gateway was placed on Turkish Airlines’ list back in June, 2010. This most recent increase raises the amount of gateways that originated in the United States to three, with nonstop flights from Washington DC to Istanbul, Turkey. Dulles International Airport will possess four flights coming from there. The Airbus A330 is the preferred airliner. This move means that Turkish Airlines is always searching for ways to let more American enjoy its beauty. Surely, it can be said that Istanbul has a combination of both old world and modern history. Also, a fourth United States gateway is on the map for March 2011, which will start in Los Angeles CA and go to Istanbul.
Turkish Airlines was filled with many activities during the summer of 2010. During July, Turkish Airlines finalized a 5 year deal with Euroleague in which it will sponsor the global European basketball competition. In fact, the upcoming season will see a new name for the basketball association, Turkish Airlines Euroleague Basketball. This really should not be a shock to anyone who knows about the company’s basic marketing techniques. Turkish Airlines knows the appeal and ability that sports has to reach many people. The flying public is wrapped up in the middle of it. Since the Turkish Airlines have enjoyed a good run of profitable years, they are in an excellent place to do what a majority of business should be doing. The airlines have been proving how good their marketing technique has been by branding their business in a very international manner. We think that this company is moving very quickly is very capable of overtaking the markets in global aviation and flight travel. Not only has the company entered into plenty of sports celebrity contracts that will span over many years, but they have also been getting more planes and making more improvements.